The James J. Hill Library’s “Smarter Business Talks”
As part of our nonprofit mission in St. Paul, we present a venue for experts to speak to small businesses so they can learn about ideas that otherwise would remain available only to much larger enterprises.
Make Sure Your BRAND Inspires Your Employees!
Join us to hear Karl Speak who will explain how Internal Brand Building, used as an internal business strategy, can allow you to harness the power of your employees to build stronger relationships with your customers. Most people think of brand just in terms of logos and taglines but at the core of every strong brand is an organization that is engaged and passionate about the way its employees make a difference for its customers.
From this talk, you will gain: a contemporary and practical perspective on internal brand building, a framework to engage employees to live the company’s brand by consistently demonstrating behaviors congruent with your company’s brand values, and insights into how to use brand to drive your company’s objectives. The brand on the outside is only as good as the brand on the inside.
Karl Speak is the author of Be Your Own Brand and president of Brand Tool Box, which helps global clients to design and implement internal brand-building programs so they can unleash the power of their brands inside and outside their organizations. Visit www.brandtoolbox.com to learn more.
Where: James J. Hill Reference Library, Reading Room
Date: Friday, May 23, 2008
Time: 7:30 AM – 8:00 AM Includes Networking, Rolls and Coffee
8:00 AM – 9:00 AM Karl's Presentation
Cost: $25 for Hill Members; $35 for Non-members
Register Now |
Park: Lawson or Victory Ramps. Two hours FREE ramp parking! Bring us your parking ramp stub and we'll stamp it for two hours.
Researching a Company Online
Want to find out more about a company’s financials, executives, or current activities? Join us for an overview of Hill’s resources for finding information on public, private, international, and nonprofit organizations. This class uses HillSearch databases and is intended to train current and prospective HillSearch members. All log-in information for accessing this online training class will be emailed to you after registration.
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Cost:
Hill Members: No fee
Non-Hill Members: $20
Article Searching Online
Searching for articles in the business press will provide you with crucial information from reliable sources to augment just about any kind of research. Learn to use Hill Library databases to locate industry reports and company profiles, along with articles on management trends and regional market information. This class uses HillSearch databases and is intended to train current and prospective HillSearch members. All log-in information for accessing this online training class will be emailed to you after registration.
Register Now
Cost:
Hill Members: No fee
Non-Hill Members: $20
Creating Business Lead Lists Online
Learn to use advanced search techniques in the Dun & Bradstreet Total database to build highly targeted B2B sales lead lists, or business competitor lists. Create lists of actual businesses by geography, industry, company size, executive title, and more.
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Cost:
Hill Members: No fee
Non-Hill Members: $20
Return on Customer
Join us to discuss Return on Customer, a recent work by Don Peppers and Martha Rogers who kicked of the CRM revolution with The One to One Future in the mid-90s. Return on Customer explores how to create shareholder value more efficiently by concentrating on customer metrics. By paying close attention to the return on customer metrics, companies can improve their profitability, grow revenue, and defend against market swings while building long-term enterprise value. During part of our discussion, Martha Rogers will join us by phone to answer our questions.
The free “Business Smarter Book Club” is a recurring event for business owners who want to explore and discuss business books. A joint effort of Concordia University of St. Paul and the James J. Hill Reference Library, the next “Business Smarter Book Club” will be held from 7:30 to 9:00 AM, on Wednesday, May 21, 2008, at the Concordia University, on Hamline Avenue near Concordia Avenue in St. Paul. You can park across the street for free.
Location: Buenger Education Center. Click here for directions.
Book details at www.returnoncustomer.com.
Register Now
Cost:
No fee
SHARP UpSwing Business EXPO
The SHARP UpSwing Business EXPO is the strongest networking event and trade show for leaders of companies in a variety of industries and professionals with an appreciation of networking and visibility for the growth of their businesses. It attracts quality attendees and decision-makers, making it one of the most popular B2B networking events in the Twin Cities. May 28, 2008, starts at 5:00 PM At the Metropolitan Ballroom 5418 Wayzata Blvd. Golden Valley, MN 55416 Event Time: 5:00PM to 7:30PM Attendance Fee: Business Card.
Use Referrals to Grow Sales
Back by popular demand, Tony Rubleski is coming to the Twin Cities to tell us how to:
• Generate more referrals,
• Capture the attention of the 21st century customer,
• Use creative and low cost ways to stay in contact with clients and prospects,
• Use the concept of “MIND CAPTURE” to get the edge,
• Lower your marketing costs, and turn your customers into raving fans.
Tony is president of Mind Capture Group and author of the marketing book Mind Capture, which has been praised by many of the top marketing minds in the country. Tony’s work has been featured in Bottom Line Magazine, The Detroit Free Press, the FOX TV network, Entrepreneur Magazine Radio, and countless business publications and newsletters. He was also a part of the bestselling book, Walking With the Wise Entrepreneur, in which he was selected to be a contributing author along with Donald Trump, Bill Gates, Brian Tracy, and many other top business minds.
Location:
Radisson Hotel
2540 Cleveland Avenue N
Roseville, MN 55113
Phone: (651) 265-2795
Fax: (651) 223-5119
